BabyBel’s Goodness Land
CANDY LAND GETS NEW LIFE WITH BABYBEL’S GOODNESS LAND, BRINGING PARENTS & KIDS TOGETHER FOR PLAYTIME
In celebration of the launch of Equity 2.0, we wanted to find a way to get parents in on all the goodness! Because let’s face it, an epidemic of adulting was infecting people across America. Play was down and kids were left to their own devices (literally). Not to mention it can be hard for parents to join in on the games their kids play when they don’t even get them. So how could we bring parents and kids together in play? First, you need a game. A beloved, American classic that parents remember to this day AND know how to play with their kids. Add in a dash of goodness and you’re getting somewhere.
CD: Jimmy Dietzen
Copywriter: Rand Rozier
Designer: Hayley Jungmann and Korey Adams
The game
