Art Director // Designer
HavasBabyBelCandyLand0350.jpg

Babybel Goodness Land

 

BabyBel Goodness Land

CANDY LAND GETS NEW LIFE WITH BABYBEL’S GOODNESS LAND, BRINGING PARENTS & KIDS TOGETHER FOR PLAYTIME

Havas teamed up with toymaker Hasbro and Babybel to create a variation of the beloved game, Candy Land. The intent is to bridge the gap between Millennial parents and their kids during playtime by playing a nostalgic game. Fans entered a chance to win a limited-edition game and had over 5000 entries. 

AdAge Article linked here

Microsite linked here

Role: Art Director

 
 
 
 

The game

 
 
 
 

The Microsite

 
 

MEDIA COVERAGE