The Laughing Cow
2023 redesign
The challenge of this campaign was giving a facelift to The Laughing Cow’s social, in store, and video assets to be more bold and eye catching. We utilized existing assets and brand guidelines to give a new look to the social assets and then refreshed the existing assets to include new footage to bring the spots into the same design family as the social posts.
CD: Stacy Burghardt
Copywriter: Rand Rozier
Designer: Solbi Park